Category: Viewpoint

  • Murder, It Wrote: AI and the Death of the Press Release


    There has been a great deal of chatter about ChatGPT – OpenAI’s latest AI-driven chatbot. This is not another article about how to write a successful prompt.

  • Fight Energy vs. Change Energy | Dr Pippa Grange


    At Nepean, we take a human behavioural approach to corporate challenges. We do this because people are still making the decisions

  • An Interview with Gavin Davis: Three Years of Nepean


    A lot has happened since Gavin Davis, former Director of Corporate Communications and Campaigns at Sky, decided to go it alone and set up his own business in 2019 – both within the company and the world-at-large. Yet despite those turbulent, COVID-riddled times, Nepean has gone from strength to strength. Now, with a growing team…

  • The Mini-Budget: A Disaster-Class in Stakeholder Communications 


    If quality of communications is a broad and ranging spectrum then, in the past two weeks, Liz Truss and Kwasi Kwarteng – seemingly finding new ways to aggravate both their party and the British public on a near daily basis – have helped themselves to a veritable smorgasbord of mishaps. Or, as Penny Mordaunt put…

  • Listen to Me! Communication in the ‘Attention Economy’


    When new PM Liz Truss called Nicola Sturgeon an ‘attention seeker’ last month, she talked to a spectrum of long-held, self-proclaimed British attitudes: a stiff-upper-lipped stoicism, and a determination to be the most forgettable person in the room. In the digital world, however, it’s one of the few insults that hasn’t found a home. Online,…

  • Preparing for Recession: The Importance of ‘Corporate Body Language’ in Building Resilience


    Yesterday the Bank of England cut its growth forecasts, and now sees the economy falling into recession from the October-December quarter. This grim warning about the economic outlook is a good opportunity to reflect upon the lessons learnt from the pandemic and how these can be used to build reputation resilience ahead of what is…

  • The Future of Capitalism: To Whom are Companies Responsible?


    Public and market opinion have shifted significantly since the 1970s, when Economist Milton Friedman stated in the New York Times that the only responsibility businesses have is to increase their profits. Today, the case for shareholder primacy is increasingly under fire, raising interesting questions around the role and mission of public companies. This model was…

  • The democratisation of private assets – are firms ready?


    “We’re called private equity for a reason, it’s because we’re private”. This used to be a fairly common sentiment: “private” wasn’t just a description of the asset class, it was a deliberate posture adopted by private equity firms. This quote was ascribed to a senior figure in private equity by one of the interviewees for…

  • Directors! Your Graduates Need You…To Step Up


    At the time of writing, I am just over 6 months into a new job at Nepean, a communication and reputation advisory firm. How would you describe starting a job in the middle of a pandemic I hear you ask? One word: FIMO (Fear I’ve Missed Out). In many respects, at such a difficult time…

  • Responsible Restructuring


    As the government begins to wind down corporate financial support, the economic impact of the coronavirus pandemic will become more real. Many companies will need to change – some drastically. Restructuring and recapitalisations will continue to be high on the agenda for those whose survival depends on it. For others it is a matter of…