Nepean Appoints Research and Insight Specialist

Nepean has further expanded its team with the hire of David Webster as an Associate Director and Head of Research and Insight. David brings global experience and expertise from the world of reputation analytics and measurement, having previously worked in senior roles across London and New York.

David joins Nepean as the firm’s second Associate Director hire this month, from his role as Corporate Affairs & Sustainability Measurement Manager at FTSE 100 company Reckitt. He led on data, measurement and benchmarking within the business, measuring the multi-channel impact of its corporate communications.

Prior to this David was at RepTrak, advising senior corporate affairs and communications professionals on their reputation measurement and analytics. He also held Director roles at Status Labs and Alva Intelligence. He is a Mandarin speaker, having graduated from the University of Leeds with a Bachelor’s in Chinese with International Relations.

The announcement comes following a series of recent major client wins for the business, in addition to Nepean’s hire of ESG specialist Magdalena Andrzejewska, who joined from Deloitte.

“David’s level of analytical expertise specifically in the world of reputation and corporate affairs will be invaluable to our clients,” said Gavin Davis, Managing Partner at Nepean.

“He will be an excellent addition to our growing team and our specialist research function, as we see growing demand for reputation research and insights from our clients across the board.”

David Webster added: “I’m thrilled to join Nepean at such an exciting time for the business and I look forward to strengthening its research and insight capability. There are several sectors that historically have been underserved by existing reputation data providers, and it’s here where the opportunities lie to build something new and innovative. We are looking forward to taking this to market very soon.”

Nepean Quick Five

1. What was your first job?

I worked a variety of summer jobs while I was still in education – receptionist at a leisure centre, behind the till at a high street baker – those types of things.

My first job post-graduation was helping two businessmen I’d met in a bar in Shanghai attempt to sell their UK-based business back to their Chinese suppliers. They hired me as a consultant and we travelled all over China. It was a lot of fun!

2. What in your career to-date are you most proud of?

Supporting Reckitt with its appearance at COP26 is certainly a highlight. We were flat out for the 3-4 months or so in the run up to the event which culminated in 2 full on weeks in Glasgow. It was hard work that took me out of my comfort zone, but incredibly rewarding and a big milestone for the then newly rebranded business.

3. What is your greatest professional strength?

I like to think I’m good at bringing people together, helping to join dots between teams or workstreams which are then beneficial to individuals and the business. That and taking a proactive and positive approach to problem solving when issues arise.

4. What’s your favourite book?

A rogue one – but I’m going to go with Enid Blyton’s The Faraway Tree series. Those are the books that ignited a love for reading as a child and to some extent have stayed with me ever since.

5. What would be your Mastermind specialist subject?

I’ve always thought I would struggle on Mastermind. It’d either have to be something to do with Liverpool FC (perhaps their 6 European Cup/Champions League wins) or something left-field and food related, like the evolution of the McDonald’s menu from 2000 – today. I think with a bit of swotting I’d give that one a good go.