Informed Perspectives

Our thoughts, views and news from the world of strategic communications and global business.

REPORT:

THE VALUE OF REPUTATION IN PRIVATE EQUITY

Together with Birchwood Knight, a specialist executive search firm for the communications sector, we set out to understand how private equity firms view reputation and their approach to communications. We spoke to communications leaders across a spectrum of private equity companies from global listed firms to mid-market players. We asked them what was and wasn’t in their remit, where the function sat in the organisation, how the firm prioritised reputation and where there was still some way to go, what they measured (spoiler alert, not much), how they were resourced, and much more.

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